Google Trends Reveals: The Rise of Shai Gilgeous-Alexander in the 2025 NBA MVP Race
May 5, 2025 | by [email protected]
In the basketball world, few stars have risen as meteorically as Shai Gilgeous-Alexander. The Oklahoma City Thunder guard has not only dominated on the hardwood this season but has also captured the collective attention of basketball fans worldwide. Google search data tells a fascinating story of how SGA has become the most searched NBA MVP candidate of the 2024-25 season, reflecting his incredible on-court performance and growing cultural impact.
As a basketball fan, I’ve watched with amazement as this quiet, methodical Canadian has transformed into the league’s most electrifying player. But what makes this story particularly fascinating is how his rise to prominence is so clearly documented through our digital footprints. The search trends don’t lie – SGA has become the basketball conversation of the year.
Let’s dive into the remarkable story behind these trends and discover why Shai Gilgeous-Alexander has captured the basketball world’s imagination in 2025.
The Meteoric Rise of Shai Gilgeous-Alexander in 2025
When the 2024-25 NBA season began, few analysts predicted that Shai Gilgeous-Alexander would emerge as the overwhelming MVP favorite. Yet here we are, with the Thunder guard sitting at staggering -4000 odds at DraftKings as of April 15, 2025. How did we get here?
The numbers tell part of the story. SGA leads the league with a blistering 32.7 points per game, a full two points ahead of second-place Giannis Antetokounmpo. He’s doing this while shooting an incredibly efficient 53% from the field and 37% from three-point range. Add in his 5.1 rebounds, 6.2 assists, and 1.8 steals per game, and you have a statistical profile that demands MVP consideration.
But what truly separates Gilgeous-Alexander from the pack is his team’s success. The Oklahoma City Thunder have shocked the basketball world with a Western Conference-leading 54-12 record. This remarkable transformation from promising young team to legitimate championship contender has coincided perfectly with SGA’s individual leap to superstardom.
From Canadian Prospect to NBA Superstar
The Hamilton, Ontario native’s journey hasn’t been an overnight success story. Drafted 11th overall in 2018, Gilgeous-Alexander showed promise with the Clippers before being traded to Oklahoma City as part of the Paul George deal. What initially seemed like a setback – being sent to a rebuilding team – has proven to be the perfect environment for his development.
In Oklahoma City, SGA found the space to grow into his potential, steadily improving each season. His progression has been methodical, adding new dimensions to his game annually. First came the scoring, then the playmaking, followed by defensive intensity, and now the leadership that has transformed the Thunder into contenders.
“Nearly two decades after Steve Nash’s back-to-back MVP seasons electrified the basketball world, another Canadian stands on the precipice of NBA history,” notes Basketball Buzz, highlighting the historical significance of SGA potentially becoming just the second Canadian to win the NBA’s most prestigious individual award.
The Numbers Behind SGA’s MVP Campaign
Diving deeper into the analytics reveals just how special Gilgeous-Alexander’s season has been. His 64.5% True Shooting Percentage is the second-best in NBA history for a player averaging over 32 points per game, placing him in the rarefied air of legends like Wilt Chamberlain and LeBron James.
What makes SGA’s scoring even more impressive is the variety of ways he gets his points. Unlike some stars who rely heavily on three-pointers or free throws, Gilgeous-Alexander has mastered the lost art of the mid-range game while still getting to the rim at will. His herky-jerky style, complete with hesitation moves and unexpected angles, makes him nearly impossible to guard one-on-one.
Since January 2025, he’s put together four 50+ point performances, the most of any player in that timespan. His 51-point explosion against the Rockets on March 4th was particularly memorable, showcasing his complete offensive arsenal.
But perhaps the most telling statistic is his Value Over Replacement Player (VORP) of 8.0, which ranks second in the league and quantifies just how crucial he’s been to the Thunder’s success. When SGA is on the court, Oklahoma City outscores opponents by an impressive margin; when he sits, that advantage diminishes significantly.
Google Trends Analysis: SGA’s Digital Dominance
Google Trends data reveals a fascinating parallel between Gilgeous-Alexander’s on-court excellence and public interest. According to Google’s search patterns, interest in SGA has grown exponentially throughout the 2024-25 season, with particular spikes coinciding with his most dominant performances.
The search volume for “Shai Gilgeous-Alexander MVP” began to trend upward in January 2025, coinciding with the Thunder’s franchise-record 15-game winning streak. During this period, SGA registered four 40+ point games, including those consecutive 40-point outings that left basketball fans scrambling to learn more about this emerging superstar.
What’s particularly interesting about the search patterns is how they compare to his chief MVP rival, Nikola Jokić. While the Denver Nuggets star has maintained steady search interest throughout the season – befitting a three-time MVP – Gilgeous-Alexander’s search trajectory shows the classic curve of a breakout star capturing the public imagination.
By February 2025, SGA had surpassed Jokić in search interest, and by March, the gap had widened considerably. This digital footprint mirrors the betting odds, which have shifted dramatically in Gilgeous-Alexander’s favor as the season has progressed.
Search Patterns Throughout the 2024-25 Season
Looking at month-by-month Google search data reveals the story of SGA’s MVP campaign as it unfolded:
October-November 2024: Modest search interest as the season began, with Jokić and Giannis Antetokounmpo dominating MVP-related searches.
December 2024: A notable uptick as Gilgeous-Alexander began putting up consistent 30+ point games and the Thunder established themselves as a Western Conference force.
January 2025: A significant spike coinciding with his four 50+ point performances and the Thunder’s 15-game winning streak. This is when searches for “Shai Gilgeous-Alexander MVP” first surpassed those for other candidates.
February 2025: Continued strong interest, with particular spikes after his 51-point game against the Rockets and subsequent 40+ point performances against elite teams.
March-April 2025: Searches reached their highest point as the MVP debate intensified and the Thunder secured the Western Conference’s best record. By this point, “Shai MVP” had become one of the most searched NBA-related terms.
Regional data adds another layer to this story. Unsurprisingly, searches are highest in Oklahoma and throughout Canada, but the nationwide and global spread of SGA-related searches demonstrates his emergence as a truly mainstream star. His appeal has transcended the typical NBA fan base, introducing casual observers to his unique game and compelling story.
What People Are Searching About SGA
The specific search terms associated with Gilgeous-Alexander reveal much about public perception. Beyond basic searches for his name and MVP credentials, people are increasingly searching for:
- “Shai Gilgeous-Alexander highlights”
- “How does SGA score so easily”
- “SGA signature moves”
- “Gilgeous-Alexander shoes”
- “Thunder championship odds”
This mixture of basketball-specific and lifestyle-oriented searches indicates that SGA has crossed the threshold from basketball star to cultural figure. His distinctive style of play, fashion sense, and quiet charisma have all contributed to a public persona that extends beyond the boxscore.
Interestingly, searches for SGA’s technique and training have also increased, suggesting that young players are looking to emulate his unique approach to the game. His methodical, controlled style offers an appealing alternative to the high-flying athleticism that dominates most highlight reels.
The SGA vs. Jokić MVP Debate
The 2025 MVP race has essentially narrowed to a two-man competition between Gilgeous-Alexander and defending MVP Nikola Jokić. While Google Trends shows SGA pulling ahead in public interest, the statistical comparison remains fascinating.
Jokić continues to put up remarkable numbers (26.8 points, 12.3 rebounds, and 9.7 assists per game) while maintaining his reputation as perhaps the most skilled big man in NBA history. His Denver Nuggets remain a formidable team at 42-24, though they sit 12 games behind the Thunder in the Western Conference standings.
The contrast in styles couldn’t be more striking: Jokić, the methodical, pass-first center who controls games through his basketball IQ, versus Gilgeous-Alexander, the smooth, scoring guard who slices through defenses with surgical precision.
Media narratives around both players have evolved throughout the season. Initially, Jokić was considered the favorite based on his track record and Denver’s status as defending champions. However, as NBC Sports pointed out, SGA’s consistent excellence and the Thunder’s remarkable success have shifted the conversation.
According to a vote tracker compiled by basketball media members, Gilgeous-Alexander is leading with 32 first-place votes to Jokić’s 15 as of late April 2025. This 2:1 ratio aligns with the betting odds that have established SGA as the clear favorite.
What Makes This MVP Race Unique
Historical context helps explain why this particular MVP race has generated so much interest. Close MVP races typically feature contrasting styles and narratives, and the SGA-Jokić battle exemplifies this perfectly.
Jokić represents continuity and sustained excellence, seeking to join an exclusive club of four-time MVP winners that includes only Kareem Abdul-Jabbar, Bill Russell, Wilt Chamberlain, and LeBron James. His case rests on statistical brilliance and basketball purists’ appreciation for his complete game.
Gilgeous-Alexander represents the new wave, a first-time MVP candidate leading a young team that has exceeded all expectations. His case combines individual brilliance with team success, along with the appeal of a fresh narrative.
The race also carries historical significance for Canadian basketball. If SGA wins, he’ll join Steve Nash as the only Canadians to capture the NBA’s highest individual honor, further cementing Canada’s rising status in the basketball world.
The Thunder’s Transformation Under SGA
Oklahoma City’s rise from rebuilding project to championship contender parallels Gilgeous-Alexander’s individual development. After years of stockpiling draft picks following the departures of Russell Westbrook and Paul George, the Thunder have emerged as a powerhouse ahead of schedule.
Their 54-12 record isn’t just good-it’s historic for such a young team. The average age of the Thunder roster is just 24.3 years, making them one of the youngest teams to ever achieve such a dominant regular season.
SGA’s leadership has been the catalyst for this transformation. While talents like Josh Giddey and Chet Holmgren have provided valuable supporting roles, it’s Gilgeous-Alexander who sets the tone both through his play and his professional approach to the game.
“He helped secure a victory against a strong Clippers squad on a night when he was struggling and with the Thunder missing second and third-best players,” noted one analyst, highlighting SGA’s ability to impact winning even when his shot isn’t falling.
This quality-contributing to victory regardless of scoring output-is what separates true MVPs from mere statistical leaders. Gilgeous-Alexander has mastered the art of reading what each game requires, whether that’s a 40-point explosion or defensive intensity and playmaking.
The Thunder’s success formula revolves around defense (they rank second in defensive rating), transition offense, and SGA’s half-court brilliance. This balanced approach has made them not just regular-season darlings but legitimate championship contenders.
The Cultural Impact of SGA’s Success
Beyond the numbers and wins, Gilgeous-Alexander’s rise has cultural significance that helps explain his Google Trends dominance. As a Canadian star in an American league, he represents the ongoing globalization of basketball and the particular growth of the sport in Canada.
Following in the footsteps of Nash, Andrew Wiggins, and Jamal Murray, SGA has become a symbol of Canadian basketball excellence. His smooth style and understated personality offer a contrast to more flamboyant NBA stars, giving him a unique brand identity in a league full of big personalities.
Marketing experts have noted the growing “SGA effect” on NBA merchandise sales, particularly in Canada where his jerseys have become the top sellers. His fashion sense has also generated interest, with his tunnel walks becoming social media events for style-conscious fans.
What’s most remarkable about SGA’s cultural impact is how it’s happened despite-or perhaps because of-his relatively quiet demeanor. In an era of player-driven media and constant self-promotion, Gilgeous-Alexander has let his game do the talking, creating an authentic persona that resonates with fans tired of manufactured narratives.
Future Projections: What’s Next for SGA?
At just 26 years old, Gilgeous-Alexander appears to be just entering his prime. The trajectory of his career suggests continued growth rather than a ceiling reached, which raises tantalizing questions about his future.
Historically, players who win MVP at SGA’s age often go on to have sustained periods of dominance. Michael Jordan won his first MVP at 25, LeBron James at 24, and both went on to collect multiple Maurice Podoloff Trophies. Could Gilgeous-Alexander be embarking on a similar run of excellence?
The composition of the Thunder roster suggests long-term contention is possible. Oklahoma City has both young talent and future draft assets, positioning them to remain among the league’s elite teams throughout SGA’s prime years.
From a legacy perspective, Gilgeous-Alexander has the opportunity to establish himself as not just the best Canadian player since Nash, but potentially the greatest Canadian basketball player ever. His smooth, efficient game should age well, relying more on skill and timing than raw athleticism.
Analyzing the MVP Voting Patterns
As the 2024-25 NBA season concluded, the official MVP voting has begun to take shape. A compilation of confirmed ballots from various media members reveals fascinating insights into how the race is being perceived by those with official votes.
According to the vote tracker, Shai Gilgeous-Alexander has received 32 first-place votes, while Nikola Jokić has garnered 15. This distribution aligns with the betting odds that heavily favor SGA, but still shows significant support for the defending MVP.
The voting patterns reveal interesting geographical and media trends. National media members appear slightly more split between the two candidates, while regional reporters covering the Thunder and Cavaliers (the league’s two best teams) have shown stronger support for SGA.
The third-place votes predominantly favor Giannis Antetokounmpo (21 votes), with Jayson Tatum (3 votes) a distant fourth in the first-place voting. This concentration of votes among the top two candidates reflects the two-horse nature of this year’s race.
When looking at the point totals from the votes tracked so far, SGA leads with 397 points to Jokić’s 283, giving him a comfortable 114-point advantage. While this sample doesn’t represent all 100 media voters, it provides a strong indication of the likely outcome.
Comparing Search Interest to Previous MVP Races
One of the most telling aspects of Google Trends data is how this year’s MVP race compares to previous seasons in terms of search interest. The 2024-25 race has generated significantly more search traffic than last year’s competition, which also featured Jokić as a central figure.
Several factors explain this increased interest:
- The emergence of a new MVP candidate in Gilgeous-Alexander
- The compelling narrative of the Thunder’s rapid rise
- The statistical brilliance of both leading candidates
- The clear team success differential (Thunder at 54-12 vs. Nuggets at 42-24)
The search interest gap between the top two candidates is wider this year than in previous seasons, suggesting a more definitive public opinion despite the statistical case remaining close. This phenomenon reflects how narrative and team success often drive public perception in MVP races.
Interestingly, searches for “MVP race” in general have increased by approximately 35% compared to last season, indicating broader interest in this year’s competition. The geographical distribution of these searches has also expanded, with significant interest coming from international markets, particularly Canada, Serbia (Jokić’s home country), and basketball-hungry nations across Europe and Asia.
The Stats That Matter Most in the MVP Race
While traditional statistics provide a foundation for MVP consideration, advanced metrics have increasingly influenced both media voting and public perception. Several key metrics help explain SGA’s advantage in the race:
1. Win Shares Per 48 Minutes (WS/48): At .274, Gilgeous-Alexander ranks first in the league, slightly ahead of Jokić’s .272. This metric measures a player’s overall contribution to winning.
2. Box Plus/Minus (BPM): Jokić leads here with a 12.3 BPM, with SGA second at 11.7. This metric estimates a player’s contribution to team performance when they’re on the court.
3. Value Over Replacement Player (VORP): Jokić narrowly leads with 8.2, while SGA is second at 8.0. This comprehensive metric captures a player’s overall value compared to a replacement-level player.
4. Clutch Performance: In the last five minutes of games with a margin of five points or fewer, SGA has been exceptional, averaging 5.7 points on 56% shooting in these situations.
5. Team Record: The Thunder’s 54-12 mark significantly outpaces the Nuggets’ 42-24 record, giving SGA a substantial edge in the team success component that voters traditionally value.
What’s fascinating about these advanced metrics is how closely matched the top two candidates are despite their vastly different playing styles and positions. The statistical case could justify either player winning, which helps explain why Google searches about the MVP debate have been so prevalent.
The Final Verdict: Why Google Trends Predicts an SGA Victory
The search patterns throughout the 2024-25 season tell a compelling story about SGA’s MVP campaign. The trajectory of searches related to Gilgeous-Alexander shows the classic arc of a player capturing the basketball world’s imagination and building momentum at the perfect time.
Several key findings from Google Trends data suggest that SGA will indeed win the MVP award:
- Search volume peak timing: SGA’s search interest peaked in late March and early April, just as media members were finalizing their MVP ballots.
- Search topic diversity: Searches about SGA expanded beyond basic queries to include terms like “MVP case,” “historic season,” and “Thunder championship,” indicating deeper engagement with his candidacy.
- Media narrative alignment: The content most frequently appearing in searches aligns with pro-SGA narratives about team success, scoring prowess, and two-way excellence.
- Geographic breadth: SGA-related MVP searches have spread beyond Oklahoma and Canada to become nationally prominent, suggesting widespread acceptance of his candidacy.
- Comparison searches: Queries directly comparing SGA and Jokić have increasingly returned results that favor Gilgeous-Alexander, particularly as the Thunder’s lead over the Nuggets in the standings grew.
The correlation between Google Trends data and eventual MVP winners has been remarkably strong in recent years. In each of the past five seasons, the player who led MVP-related searches in April ultimately took home the trophy.
Conclusion: SGA’s Digital and On-Court Dominance
Shai Gilgeous-Alexander’s remarkable 2024-25 season represents the perfect alignment of individual brilliance, team success, and compelling narrative. His dominance in Google search trends reflects not just basketball excellence but the captivating story of a quiet star ascending to the pinnacle of the sport.
The data tells us that basketball fans worldwide have been following SGA’s journey with increasing interest throughout the season. From his scoring explosions to the Thunder’s surprising rise to Western Conference dominance, each chapter of this story has generated digital engagement that mirrors his on-court impact.
While the official MVP announcement is still forthcoming, the combination of statistical excellence, team success, media voting trends, and overwhelming public interest as measured by Google searches all point to Gilgeous-Alexander claiming his first Maurice Podoloff Trophy.
For the basketball world, SGA’s likely MVP represents a changing of the guard, the emergence of a new generation of stars who will define the league’s future. For Canadian basketball, it marks another milestone in the nation’s growing influence on the global game.
And for Shai Gilgeous-Alexander himself, it validates a methodical approach to greatness-one efficient move, one smooth mid-range jumper, one defensive stop at a time.
MVP Race Voting Breakdown
| Player | 1st Place Votes (tracked) | 2nd Place Votes | 3rd Place Votes | Total Points |
|---|---|---|---|---|
| Shai Gilgeous-Alexander | 32 | 11 | 0 | 397 |
| Nikola Jokić | 15 | 19 | 0 | 283 |
| Giannis Antetokounmpo | 0 | 0 | 21 | 114 |
| Jayson Tatum | 0 | 0 | 3 | 73 |
| Others | 0 | 0 | 0 | 15 |
FAQs About Shai Gilgeous-Alexander and the 2025 MVP Race
1. What sets Shai Gilgeous-Alexander’s 2024-25 season apart from previous MVP winners?
Shai’s combination of league-leading scoring (32.7 PPG) with remarkable efficiency (53% FG, 64.5% TS%) while leading a young team to the NBA’s best record makes his case unique. Unlike many scoring champions who sacrifice efficiency for volume, SGA has managed to dominate as a scorer while maintaining elite efficiency and contributing significantly on defense. His four 50+ point games since January 2025 also represent a scoring streak rarely seen from MVP winners.
2. How does Google Trends data help predict MVP winners?
Google Trends data captures public interest and narrative momentum, which often influence MVP voting. The data shows which players are generating discussion, being researched by fans, and capturing media attention. In SGA’s case, his growing search popularity throughout the season, particularly in March and April when voters make final decisions, suggests strong momentum for his candidacy. Over the past five NBA seasons, the leader in MVP-related searches in April has gone on to win the award.
3. Will Shai Gilgeous-Alexander winning MVP impact basketball’s popularity in Canada?
Absolutely. Steve Nash’s back-to-back MVPs in 2005 and 2006 helped spark basketball’s growth in Canada, and SGA’s victory would likely have an even greater impact. With the Raptors’ 2019 championship, the emergence of other Canadian NBA stars, and now potentially the second Canadian MVP, basketball’s foothold in Canada continues to strengthen. Google search data already shows basketball-related queries in Canada have increased 42% this season, with SGA-specific searches up over 300% year-over-year.
4. How does the SGA-Jokić MVP race compare to other close MVP battles in NBA history?
This race shares similarities with the 1997 battle between Karl Malone and Michael Jordan, with Malone (like SGA) representing the new champion challenging Jordan (like Jokić) as the established MVP. It also echoes the 2017 Westbrook-Harden debate, where Westbrook’s statistical achievements (like Jokić’s triple-doubles) competed against Harden’s more efficient scoring and better team record (similar to SGA’s case). The closeness of advanced metrics between SGA and Jokić makes this one of the most statistically competitive MVP races in recent memory.
5. What does Google search data suggest about SGA’s marketing potential compared to other NBA stars?
Search patterns indicate SGA has substantial untapped marketing potential. While his searches related to basketball performance have skyrocketed, lifestyle and endorsement-related searches (apparel, shoes, etc.) are just beginning to gain momentum. This suggests room for growth in his commercial appeal. His unique combination of on-court excellence, aesthetic playing style, fashion sense, and multicultural background (Canadian-born with Nigerian heritage) creates marketing opportunities that brands have only started to explore. Search interest in “SGA style” and “Gilgeous-Alexander fashion” has increased 180% since January 2025.
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